9  April 16

LONDON FASHION WEEK

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The 1920s

1920S WERE MARKED BY THE FASHION WORLD from tight corsets and hobble skirts- to shapeless, oversized, and decorated garments. This ear also gave birth to sportswear fashion. Coco Chanel known as the first modern dressmaker, made one of the greatest contributions to the style in the 1920s.

SUPERSIZE M(Y SLEEVE)

Seen on the catwalk at some of the biggest shows, a classic street wear look has been reinvented, featuring extra, extra-large sleeves. From Fenty x Puma by Rihanna and Marc Jacobs to Hood by Air and DKNY, see the latest quirky trend from the New York Fashion Week runway.

The “boyish figure”, moreover, became a prevalent trends of the era, with shapeless silhouettes and dropped waistlines giving a more masculine look to the female figure. which was perfect for the active woman on the go. The combination of these new ideas yielded this loosely fitted, modernised style. Music also had an influence in the ways in which fashions evolved. The Jazz Age saw the popularisation of flaps in dresses; and stars such as the entertainer Josephine Bakerbecame known for their semi-translucent flapper frocks.

The designer kept the beat to her rhythm of easy clothes for the modern woman, although in reality the pieces are complex – twisted, pulled, laid askew on the body, yet still allowing it all to look loose and relaxed.

Joseph Fall/winter 2016-2017

Say goodbye to your conventionally cut blouses: Next season’s sleeves are going big, puffed up Edwardian-style at the shoulder, cut softly in a blouson or left to extend beyond the wrist.

ROUNDED SHOULDERS

Featuring rounded shoulders, a cinched waist, and very full skirt, the New Look celebrated ultra-femininity and opulence in women’s fashion. Dior offered not merely a new look but a new outlook.

After the WWII was needed a rebirth of everything, including fashion. Everybody wanted to forget all the bad things which occurred during that war and so Dior selected the best time to introduce to the world how a real and modern lady should be like.

ENGLISH ECCENTRIC

At the very beginning of the1920s it was fashionable for women to wear high-waisted, rather barrel-shaped outfits, and tunic-style tops were popular. However, between 1920-2 the waistline dropped to hip level, obscuring natural curves for a tubular, androgynous look. Young, very fashionable ‘flappers’ wore their hems at knee level, with neutral coloured stockings and colourful garters. Hemlines drifted between ankle and mid-calf for the duration of the decade.

The drop-waist androgyny of the previous decade gave way to a slinky femininity in the 1930s. Parisian couturiers introduced the bias-cut into their designs, which caused the fabric to skim over the body’s curves. Long, simple and clinging evening gowns, made of satin were popular. Often the dresses had low scooping backs. During the day, wool suits with shoulder pads, and fluted knee-length skirts were worn. Fox fur stoles and collars were popular, as were small hats embellished with decorative feather or floral details, worn at an angle. The 1950s continued the late 1940s style with very full skirts, cinched waists and sloping shoulders. Another popular silhouette was the narrow pencil-skirt look. Daywear consisted of skirts and jackets or day dresses in tweeds and woollens. Dresses with pencil or full skirts were seen in either plain fabrics or floral prints. Separates were popular, especially waist length cardigans.

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