May Blog 1

The death of the skinny jean.

By Samaaya Louise Barrows

Denim is a trend that never goes out of style and no fashion staple is as wearable, for so many, as denim jeans. During the last two decades, the skinny jean made a comeback. Other styles were tossed out and the popular 70’s tight figure hugging fit was adopted and enjoyed universally by men and women. The skinny jean trend went through multiple transitions taking inspiration from earlier popular denim trends including, intricate prints and a revival of the ’80s ripped, distressed style. It also saw the introduction of a stretchy style of denim available in every wash imaginable making the trend even more versatile and a foundation for most outfits.

But slowly over the last few years, the skinny jean has become the less obvious denim jean to reach for, as looser fitting styles such as the boot cut jean and the mom jean have gradually made a comeback in fashion, with straighter slim fit jeans becoming popular also. In 2019 we will see a complete refresh of denim trends, where people will be exploring a variety of denim fits that will lift outfits and flatter whilst still being extremely comfortable.

In addition to the reintroduction of looser fits inspired by the late ’80s, we will also see the demise of thinner stretchy denim polyester blend jeans and a revival of sturdier thick denim. Expect to see high rise fits that will flatter most body types and add versatility to outfits. Straighter cuts and 90’s motivated wide and kick flare fits will take looks from everyday casual to smart and sophisticated. Older denim brands such as Levis have stepped in with seniority, releasing reimagined denim lines inspired by original cult favourites in addition to new styles, such as the ribcage jean, a new extreme high waist fit. We can also look forward to injections of fun and personality with embroidery and experimentations with pintucks and detailed hems.

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