Iu 5

« THE TEN » Off-White x Nike Design by Virgil Abloh

« THE TEN » 

Off-White x Nike

Design by Virgil Abloh 

iu-5

‘ THESIS ‘

The idea with this collection was to revisit the classics of all brands belonging to Nike.Inc namely Nike, Jordan, and Converse without denaturing them. That’s why Nike turned to Virgil Abloh. His role has been to bring novelty and creativity. He designed this collection with the expression of a postmodern idea about design, culture, innovation and athletic performance. According to him “a young generation possesses ideas that an older generation can now learn from in any genre, whether it’s art, fashion, architecture, music.”

‘ PROCESS ’

To celebrate the iconography of the shoe without damaging its aesthetic Virgil has resorted to the one practice called reduction and elimination. Once this step is completed the rest of the work is done by hand. This allows for the true expression of the designer’s creativity and makes the model more authentic. According to Virgil, it also allows for mistakes and expression. On some models, a “ghost” effect has been added to give an external transparent layer. The goal is to make the structure of the shoe visible, highlighting its very technical side.

‘ IMPACT ’

This is the first time that all brands of the Nike.Inc family are together and it is a plebiscite. The models sold-out in minutes. Prices for the resale collection have reached new heights as some models sell for more than $ 1,000. All great sportsmen, artists, celebrities and influential people in the world of fashion must own a pair. It’s a must-have. Nike and Virgil Abloh accomplished their mission because they managed to mark an era with a collection that breaks the codes while respecting the classics.

This Post Has 19 Comments

  1. Hey there! I just would like to give you a big thumbs up for
    the great information you’ve got right here on this post.
    I will be coming back to your web site for more soon.

  2. Write more, thats all I have to say. Literally, it seems as
    though you relied on the video to make your point. You obviously know what youre talking about, why waste your intelligence on just posting videos to
    your weblog when you could be giving us something informative to read?

  3. I’ve learn some just right stuff here. Certainly worth bookmarking for revisiting. I wonder how a lot effort you set to create the sort of great informative web site.

  4. Nice post. I learn something new and challenging on websites I stumbleupon every day. It’s always useful to read through articles from other authors and practice a little something from their sites.

  5. Can I simply just say what a comfort to discover a person that genuinely understands what they’re discussing on the net. You actually know how to bring a problem to light and make it important. A lot more people need to look at this and understand this side of the story. I was surprised you are not more popular given that you surely possess the gift.

Leave a Reply

Your email address will not be published. Required fields are marked *